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Promote
your Web Site
The fastest way to get your web address
in front of millions of Internet users is to submit carefully crafted
keywords that are associated with your business services or products
to Internet search engines such as: Yahoo, Overture, Google, etc.
Basic
Service
Includes
1 search engine submission to 3 popular search engines.
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$149.95
Plus
Service
Includes
3 search engine submission to 10 popular search engines. Includes
search engine reviews to ensure listings have been recorded at search
engines. Maintenance submissions will be provided to ensure listing.
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$425.00
Premium
Service
Includes
up to 70 search engine submission to 20 popular search engines.
Includes all of the Plus Service offerings plus submissions to pay
and free search engines -- pay search engines may require a separate
fee ranging from $149 to $299 per search engine (Yahoo, Look Smart,
and Alta Vista are examples of pay sites).
Premium service
also includes key word analysis to determine how your keywords are
ranking on top search engines. Metatag and keyword changes will
also be made to optimize your listing based on search engine keyword
rankings.
•
$1495.00
Promotion
Components
Regardless of
which package you pick, a promotion project will include three distinct
phases:
Phase 1: Site
Analysis
At its roots, promoting a web site
is akin to marketing a company in any other media. Advancing your
company brand on the Web requires that Turbine Media is absolutely
familiar with your company, it's products and services, and most
especially, it's marketing goals as it pertains to the Web.
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Tasks
performed:
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Determine
your business' target audience |
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Determine your business' business
model, service offerings, and product offerings |
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Generate
list of keywords that customers may type to find your business
on search engines |
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Generate HTML title tag and HTML description tag for site html,
working closely with your business' marketing folks to ensure
that these appropriately, but briefly, describe what your business
is all about. |
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Review and amend web site marketing copy to include some of
the more important keywords from the keyword list. Specifically
examine all copy describing the company and/or it's products/services. |
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Review
your business' web site structure in preparation for positioning
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Phase
2 : Competitive
Positioning
It is important
to note that promoting a site is not merely about submissions to
a search engine. The keyword submissions themselves must be relevant
as they pertain to actual users, as well as to your business' competitors.
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Tasks
performed:
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Analyze
competitors' search engine positioning to check our keywords
against competitors' choices. |
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Test keywords
for ratings worthiness-essentially how popular is each keyword-
in the context of your business' market place. |
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Generate
list of keywords that customers may type to find your business
on search engines |
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Amend
the following based on the above analysis:
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Keyword
list |
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HTML
title and description tags |
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Marketing
copy on your business web site |
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Phase
3: Deployment
and Maintenance
Phases 1 &
2 are considered setup phases, in that they only happen once at
the beginning of a project. Phase 3 is ideally repeated multiple
times per month (with the exception of initial subscription fees
to search engines) to ensure maximum exposure for your business.
This Phase 3 is only applicable to the Premium Service.
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Tasks
performed:
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The
two or three biggest search engines require a one-time installation
fee (about $199 each). Turbine Media strongly recommends paying
for these search engines. We cannot guarantee best results without
these main search engines. |
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Perform search
engine submissions to big 3 search engines. |
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Perform
search engine submissions to free search engines. |
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Once
your business is listed, Turbine Media follows up on the submissions
by tracking and evaluating the keywords.
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Make keyword adjustments and re-submissions based on tracking
and evaluation. |
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Depending
on whether there are issues with the site listings, daily submission
may be required until the site is appropriately positioned. |
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